Enabling consumers to become a part of the cycle of use and reuse as well as making informed choices
The consumer goods industry has entered an era of responsibility, where companies, consumers, governments and non-governmental organizations are collaborating more and more frequently to address some of the biggest challenges facing the world. We now have a better understanding of the wide-ranging impacts of the manufacture and use of consumer goods. Companies like Procter & Gamble are continually refining their approach to developing, manufacturing and marketing products more responsibly and encouraging mindful consumption of the everyday products that many of us often take for granted.
For years, affordability and convenience were among the biggest drivers of consumer purchasing decisions. Yet, around the turn of the century, consumers became more conscious of what they threw away. We saw a shift from a linear, single-use economy to a circular one that encouraged awareness of what was being used, and how it was being disposed of. Slowly, more and more recycling facilities were created, new policies were instituted and new recyclable packaging was developed. Collectively, we became more educated about, and more engaged in, reducing the impacts of consumption on the world we share.
Now, many consumers look for sustainable products made by environmentally-responsible companies. They care about the companies that make the brands they love. And while convenience is still a big factor in their decisions, we believe it can be compatible with a commitment to environmental sustainability. We embrace the growing circular economy, which emphasizes recovery, recycling and reuse to encourage thoughtful consumption of resources and to extend the lifecycle of the materials that go into our products and our packaging. There is now the potential, and the desire, for an economy that is circular – that doesn’t end with a product in landfill.
photo credit: ravalli1